Marketing Team I Location: Alderley Edge, Cheshire, Northwest England (1 day per week wfh)
Reports to Head of Marketing
myHappymind is an NHS-backed, science-based whole-school wellbeing programme used by thousands of primary schools, Early Years settings, secondary schools and families across the UK. We are a small, mission-driven team at a high-growth moment: recently PE-backed and expanding into international markets.
Marketing is the first link in our growth chain. This role sits at the centre of it.
You will play a key role in supporting myHappymind’s growth and partnering with the wider marketing team by managing paid and organic channels, delivering end-to-end campaigns, and helping to maintain the lead generation infrastructure that supports our sales team.
You’re a technically minded, analytical marketer with a real passion for digital and an exacting eye for detail. You love learning what’s new, bringing ideas to the table and applying it accurately, and you take pride in work that’s precise, polished and right the first time.
This is a hands-on, delivery-focused role in a small agile marketing team. You will work directly with the Head of Marketing, who owns brand strategy and campaign planning, and take responsibility for digital execution, performance, and reporting. You help execute the plan, flag risks, and ensure we consistently reach our performance goals. This is a lean setup by design, with the opportunity to grow with a fast growing organisation. You will need to be comfortable moving between performance and creation; some days you will be optimising ad spend, others you will be building an email sequence or setting up a landing page. Versatility is not a nice-to-have here, it is essential.
We move fast and are growing quickly; you’ll need to be comfortable with change, ambiguity, and the freedom to shape processes as we scale.
Deliver against a shared lead target across paid and organic digital channels, working to the priorities set with the Head of Marketing
Build, launch and optimise lead generation campaigns including lead magnets, webinars and email sequences
Develop and manage the full-funnel journey from first click to booked pitch
Contribute fresh digital ideas to the team, continually bringing new thinking to how we generate and convert leads.
Report on pipeline contribution weekly, with clear data, insight, and recommended next steps
Plan, build and manage paid campaigns (experience in a wide range of channels is ideal)
Manage campaign setup, targeting, creative testing and budget performance.
Continuously optimise for cost per lead (CPL) and conversion rate
Run structured A/B tests across audiences, creative and messaging formats
Manage retargeting activity to improve conversion across the funnel
Build, send and optimise email campaigns using CRM (ActiveCampaign)
Manage list segmentation, automation workflows and nurture sequences
Ensure all sends are accurate, tracked and delivered on time and error-free
Support lead magnet delivery and post-download follow-up sequences
Monitor top-line website performance: traffic, conversions and key metrics, flagging anything that needs attention
Manage ongoing website updates and landing page builds using a templated CMS in collaboration with the Head of Marketing
Support the execution and development of the SEO and digital strategy created by our digital agency, a growth area for the business
Monitor organic traffic and search performance, reporting on progress monthly
Input into the day-to-day running of our organic social channels
Where necessary, schedule, publish and manage content provided by the Head of Marketing, keeping our presence active, consistent and on brand
Input into how we grow reach, following and engagement across our priority channels
Input into social performance and growth, and feed insight back into what we post and promote
Build and deploy campaign assets from copy and direction provided by the Head of Marketing: emails, landing pages, social ads and basic graphics
Produce creative and format variations to support paid testing
Ensure all campaign assets are on brand, on brief and delivered on time
Contribute to the campaign calendar alongside the Head of Marketing, taking ownership of digital asset execution across all activity (building emails, landing pages and funnels)
Maintain a clear view of performance across all channels you are responsible for at all times
Deliver a weekly pipeline update to the Head of Marketing, proactively
Produce a quarterly channel performance report covering lead source, CPL, conversion rates and recommendations
Use data to make decisions, not gut feel
Lead targets delivered on time and to volume
Conversion rates improving across digital channels
Campaigns live on time, tracked correctly, error-free
SEO and digital strategy supported and organic traffic growing
Weekly pipeline updates delivered proactively with clear insight
Bringing new digital ideas to the team and helping us test and learn from them
You will be expected to hit the ground running with the following:
CRM & email ActiveCampaign
Paid media Meta Ads Manager, Google Ads. Other channels are a bonus.
Analytics Google Analytics 4, Search Console
CMS WordPress or equivalent
Design Canva or similar for basic asset creation
Essential:
3 years or more in a digital marketing role, with hands-on experience of paid media and email campaigns
Experience running campaigns that generate leads
Hands-on experience with Meta Ads, Google Ads. Other channels are a bonus.
Proficiency in ActiveCampaign for email and CRM or similar
Experience with marketing automation and lead nurture workflows
Comfortable building campaign assets (emails, landing pages, basic graphics) from supplied copy, using templates and AI tools where helpful
Data-led: you report on what the numbers say, not what you hope they say
Self-managing: you own your workload, flag risks early, and don’t wait to be directed
Actively uses AI tools to improve output and efficiency: whether for copy, research, reporting or campaign ideation. You stay current with what’s possible and apply it practically, not theoretically
Experience using AI tools to streamline and optimise marketing workflows, reducing manual effort and increasing output
Desirable:
Marketing Degree (other marketing qualifications such as CIM)
Experience managing organic social media
Experience in edtech, SaaS or mission-driven organisations
Familiarity with the UK education sector
Hybrid: Office based in Alderley Edge (direct train to Manchester) with 1 day a week working from home
Real opportunity in a small, high-growth team
Direct access to senior leadership and genuine influence on strategy
The chance to help evolve our marketing engine; this is a role where you’ll have the opportunity to experiment with new ideas and help shape our processes as we scale.
You are a performance or growth marketer who can also create. Analytical and highly detailed. You think in funnels, test obsessively, and report clearly. You don’t need to be told what to do, you bring a plan, flag the problems and drive the results. You care about using your marketing skills to help us grow the reach of our mission and want your work to have a real impact on children’s wellbeing.
You’re passionate about marketing and fascinated about where digital marketing is heading and excited by what AI makes possible. You don’t wait to be told about new tools; you find them, test them, and bring the best ones to the team.
To be considered for this role, please submit your CV and a cover letter answering the following questions:
No agencies, please.
If you’re ready to play a key role in helping our Head of Marketing and join a mission that supports children to thrive, submit your application today!
How to Apply
Email:
hayley.male@myhappymind.org
Name, email, earliest available start date, the answers to the questions along with your CV.
